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February 23rd, 2015

SocialMedia_Feb23_AHave you heard that social media can be used to skyrocket your business to unprecedented heights of success? You probably have; people like to talk. But unfortunately, not a lot of this talk is backed up with practical tips on how to go about it. So if you’re tired of waffling in the social media stratosphere, read on for some smart, focused advice that will breathe new life into your social media efforts.

Undoubtedly, the most important strategy to use in your social media plan is...to have a strategy to begin with. Know how much time you can dedicate to social media, block out the hours to focus on it and don’t waste that time checking out friends’ vacation photos or celebrity twitter feeds.

If you don’t have a strategy, you’re going to waste time posting irrelevant updates that won’t engage with your audience. To help you plan an effective social media strategy, here are three crucial tips to get you off on the right foot.

Initially focus on the big three

Most social media experts agree that the three platforms that generate the most business leads, engagement and brand exposure are Linkedin, Facebook and Twitter. When you’re getting started, your efforts should be primarily focused on these three. After you’ve gained followings here, then you can start forging paths into YouTube, Instagram, and Pinterest amongst others.

Post at prime exposure times

Studies have shown that around lunch and dinner time are ideal posting times (since everyone is uploading photos of their meals). As for which days, many marketers agree your posts are most likely to get noticed on Tuesdays and Thursdays. So these are the times to deliver those high-impact messages you’ve been randomly shooting out.

Find the value in your post

On social media, you should always be focused on selling your services, right? Wrong. Only 15% of your posts should concern news about your business and its products. The other 85% should focus on providing fun, valuable and timely content.

When you create a new post, you should ask yourself what’s in it for the customer. What do they get from reading it? Seriously, why is someone going to share your post or talk about your business unless it adds value to their life? Think about the posts you share personally. Do they provide value to your friends and family? We’re guessing the answer is yes.

For more tips on how social media can create buzz for your business, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
February 13th, 2015

BC_164_AIt’s Monday morning, you’re the first one into the office as usual. You take your keys out and unlock the door only to find your office in complete disarray. Documents are thrown everywhere, chairs are knocked over and the worst part - all of your computers are gone. To your right, you notice a smashed window and a trail of keyboards and cables. Then it hits you. You’ve been robbed. Situations like this can happen to businesses of all sizes. The question is, are you prepared? Here’s how you can create a business continuity plan that keeps you open and making profits when the unexpected strikes.

The difference between disaster recovery and business continuity

While it’s easy to overlook the differences between a disaster recovery and business continuity plan, there are actually some key variations you should be aware of.

Disaster recovery is the restoration of business operations and IT infrastructure after a disaster has already occurred. Business continuity, on the other hand, is focused on maintaining business operations and profits throughout a disaster. While disaster recovery is mainly focused on the slice of time immediately following a disaster (how you replace your equipment and restore IT infrastructure asap), business continuity looks at the bigger picture - the continuity of the company as a whole. It ensures you can run your business and maintain profits during the process of recovering from a catastrophe. It generally includes a disaster recovery plan as part of it.

Creating your business continuity plan

The first step in creating your plan is to identify which of your IT assets are vulnerable to disaster. To do this, you need to ask yourself some important questions, starting with what might happen if you were to lose the functionality of a specific asset for a day, a week or even longer. Answering this question will help you identify your most critical IT assets; the ones that are integral to your business operations.

Here are some other important questions to ask when drafting your business continuity plan:

  • What is the purpose of my business continuity plan?
  • What disasters can affect my IT infrastructure?
  •  What are my key business areas?
  • Which different business areas, assets and departments depend on each other?
  • What is the longest amount of time I can go without functionality of IT assets?
Once you can answer these, it’s time to start planning. Write down your thoughts, and then contact an IT provider like us for assistance. We’ve helped countless businesses just like yours prepare themselves in order to remain operational throughout catastrophes. We can also help you identify potential problems that you may not have thought of.

Need help creating your business continuity plan? Contact us today to see how we can help you stay running and turning profits when disaster hits.

Published with permission from TechAdvisory.org. Source.

February 12th, 2015

SocialMedia_Feb12_AWhen it comes to social media, most of us have privacy concerns at the forefront of our minds. Who can see what we post? Who owns the photos we upload? It even comes down to wondering what happens to our social media identities when we die. It is part of the reason for the emergence and subsequent popularity of apps like Snapchat, which allow you to send a photo to a friend and at the same time specify when it will self-destruct. Now, a new entrant to the app marketplace is taking things a step further - it wants to protect your privacy by filling Facebook with pictures of cats.

But there is more to it than that: the team behind social messaging app Wickr aren’t looking to post images of our furry friends just for the fun of it. In fact, the feline factor is just one feature of the app, known as the Wickr Timed Feed. Wickr actually promises to offer greater security and privacy controls than similar apps like Snapchat - but whereas Snapchat simply lets you set your images to self-destruct once they have been seen by the recipient, Wickr takes an alternative approach.

As well as allowing only pre-approved friends to see your photos within your Wickr feed, the app lets you share each photo through Facebook and control which of your friends can see it. So where do the cats come in? Well, when you first share to Facebook, no-one will see your photo - instead, they’ll see a decoy image of a funky-looking cat. However, Facebook users then have the option to click through to Wickr and, if they are one of up to 151 people you have pre-approved to have access to your real photo, it will be unlocked and the cat will disappear - at least, until the photo automatically self-destructs 24 hours later, as do images on your feed in the Wickr app itself.

If it all sounds a bit like security overkill, then that’s probably because it is. Sharing Wickr photos to Facebook also sounds a little cumbersome, and even more so the process for unlocking a cat-guarded photo, and this could have an adverse effect on widespread take-up of the feature. But it does address genuine concerns surrounding the far and often uncontrollable reach of images and information we post online. What’s more, it appears to be a way to prevent Facebook from claiming ownership of the photos we upload - as much a concern for professional photographers and companies using Facebook for marketing purposes, as for individuals using the platform to keep in touch with friends. Wickr claims that, because the cat photo is all that will be publicly visible unless the bona fide picture is unlocked, that will be the only thing to which the social network could claim to have ownership or reproduction rights.

Whether it catches on or not, the emergence of apps like Wickr is telling of the growing pressure for the usability of social media networks to be balanced with protection for their users’ privacy. It acts as a reminder to businesses to be aware both of potential issues with usage rights for corporate images shared online, and of the need to keep consumer concerns about data misuse in mind when designing social media marketing strategies.

To learn more about how to effectively put social media to work for your business, get in touch with us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
February 11th, 2015

Androidphone_Feb11_A2015 may have only just begun, but some of the big names in the mobile industry are already preparing to launch brand new Android smartphones to kick-start the year. Some of these models are upgraded versions of an existing device, with better features and more functionality. So before you rush into buying an Android phone, you might want to check out these latest devices scheduled to debut in 2015.

Samsung Galaxy S6

If you’re a Samsung Galaxy S5 fan, the new Galaxy S6 will be just what you’re looking for. Samsung plans to change the overall design of this model following criticism of Galaxy S5’s conservative style. There are rumors about its quad-HD screen with 2560x1440 resolution, metal unibody, a 64-bit Snapdragon 810 processor with 3GB of RAM, and better camera and battery performance. As usual, the S6 will be available in three storage options: 32GB, 64GB, and 128GB.

Galaxy S6 is expected to debut at the Samsung Unpacked event, scheduled for March 1st in Barcelona. The release date should be around a month after the official announcement. It’s unlikely that Samsung will be making the Galaxy S6 any cheaper than the current Galaxy S5. So far, the estimated price for the 32GB model is around $650, the 64GB model around $800, and the 128GB version could cost an extra $100 more.

Samsung Galaxy Note 5

The Note series from Samsung has always managed to impress Android users. This means Samsung has to come up with something special to stand out further. Word has it that the Note 5 will employ an Ultra HD, 4K display and a camera with up to 50 megapixels. You can also expect wireless charging and a two-day battery life.

The release date for Note 5 is still yet to be confirmed, but Samsung tradition suggests the launch will be somewhere during September and October. As for the starting price, Samsung’s Note series has always been costly, and Note 5’s additional features could further increase the price up to around $750.

Sony Xperia Z4

After Xperia Z3’s debut in September 2014, Sony has been working around the clock to strengthen its Z-series products. The Xperia Z4 is expected to have a 5.5-inch quad-HD screen with a Snapdragon 810 processor. Sony’s smartphones are well-known for their camera quality, and the Xperia Z4 may pack in an even more impressive camera and image sensor. The new sensor will be able to record videos much faster and smoother than the previous Xperia Z3.

Sony has announced that it will not be presenting Xperia Z4 at the world’s largest mobile trade show this March, so we can assume that it will be released at a later stage in 2015. The price is rumored to be around $600-$650.

LG G4

The one thing LG prides itself on is its innovation, and the new LG G4 is sure to house some extra features. There’s a possibility that the G4 will have an eye scanner to gain secure access to the phone, but a fingerprint scanner would be more likely. LG’s smartphones are already on top when it comes to screen resolution, so G4’s display will probably be ahead of its competitors. Furthermore, a new stylus known as the G Pen will replace the poorly received LG G3 stylus.

Since the G3 is available for $600, we can assume G4 to cost the same or more at its launch. Its release is expected to come in May 2015.

Want to find out how Android phones can fit into your workplace? Get in touch with us today and see how we can help.

Published with permission from TechAdvisory.org. Source.

February 10th, 2015

Virtualization_A_164You’ve likely heard of virtualization. It’s the ability to move both hardware and software out of your office to a vendor offsite - therefore freeing up office space and cutting costs. This likely sounds like a dream come true for small businesses, whose overheads need to be kept to a minimum. But with the ability to virtualize almost everything from networks to server hardware and operating systems, you may feel overwhelmed and have no idea where to start. With that in mind, let’s take a look at some tips that’ll take you by the hand into the world of virtualization.

The key to successful virtualization is to not virtualize too much too quickly. Choose one or two items you’d like to test out, and then give it a go. By only focusing on virtualizing a few assets, you’ll be able to accurately measure how much your business is benefiting from virtualization.

Once you’ve decided to make the jump into virtualization, here are a few tips to keep in mind.

Don’t virtualize for the sake of virtualizing

If you have 20 PCs running on an older operating system, but they are still producing results you’re happy with, it may be best to save your money and hold off on virtualization until you really have a need for it.

On the other hand, if you’ve been thinking about buying a new server, it may be smarter to consider getting a virtual server instead since the need is already there.

Understand the risks and challenges of virtualizing individual assets

Server, desktop and application vendors have unique and evolving licensing rules concerning virtualization. With vendor licensing audits becoming more and more frequent, you may be in for a major financial penalty if you’re not following the rules.

It’s been reported that one company saved $4 million in hardware expenses through virtualization. However, they lost $52 million for not remaining in compliance with the software licenses.

Try virtualizing more than one asset

If you start out only virtualizing your server and it doesn’t show immediate benefits, that doesn’t mean you should just give up on virtualization completely. The fact of the matter is that virtualization does save businesses millions of dollars every year in IT expenses, giving them a productivity boost in the process.

You can virtualize many physical assets of your business besides servers. This includes applications, laptop hardware, operating systems and more. All the virtualization process does is deliver these assets to you via the internet instead of having the physical product in your office. So if the server virtualization doesn’t work for you, maybe virtualizing another asset will.

Or it could simply be that your IT service provider is the real problem. Maybe you haven’t found the right virtualization vendor that works best for your business. The only way you’ll ever find out is if you don’t give up the first time you encounter a failure.

For more information about virtualization and how to effectively integrate it into your business, contact us today.

Published with permission from TechAdvisory.org. Source.

February 5th, 2015

VoIPGeneral_Feb05_AOver the past few years VoIP (Voice over Internet Protocol) has become a growing trend for most businesses due to its advantages regarding costs, speed, and flexibility. Companies have adopted VoIP when conducting interviews or holding online conferences. Regardless of its efficiency, however, VoIP is still susceptible to security breaches and data theft. An attacker can record business conversations and have them decrypted to obtain crucial business or personal information. Read on to find out more about precautions you can take to protect your VoIP system from unwanted audiences.

Encryptions and Passwords

In most cases your VoIP system might not be using any encryption to protect the conversation from prying eyes and ears. It is prudent to set up encryption that will ensure privacy and repel third parties from eavesdropping on your calls. An attacker would have to break encryptions in order to listen in.

Keep in mind that strong passwords will decrease the risk of the call being intercepted. Once you start using VoIP, immediately change the default password to a strong one. For security purposes, if you’re an administrator you should never use default passwords.

Review your Hosted Services

Many VoIP service applications run on commercial server operating systems from an external party. Ask the host provider about which services are enabled and which are disabled. You should only enable the ones you need. Treat this with the same care as you would normally devote to encryptions and password security.

VoIP Firewalls and Security Layers

Deploying a firewall specially designed for VoIP traffic can help protect your system. The firewall limits types of traffic and closes the session once the call disconnects, therefore shutting down the gates to possible abuses. It also identifies unusual calling patterns and watches out for signs of attack.

But using a firewall alone is not enough. Applying security layers around the server is a way to improve authentication and add protection when users exchange messages. Consider adding endpoint security as an additional layer for authorization by blocking devices until they pass security checks.

Implement Strict Security with Users

Security matters in the workplace, and employees shouldn’t take it lightly. Establish ground rules when using VoIP. Assign each user with appropriate access in a restrictive manner, depending on their needs. Ask users to report any abnormal signs of threats. Also, be on the lookout for strange activities within your VoIP system and try to familiarize users with the techniques data thieves use to attack VoIP connections.

Concerned about your VoIP security status? Get in touch with us and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic VoIP General
January 27th, 2015

iPhone_Jan27_AIs finding time in your busy schedule to visit a doctor getting more and more difficult? Do you wish it could be easier and quicker to stay on top of your and your child’s healthcare? If so, the Apple iPhone’s new health apps and accessories may just be the answer you’re looking for. From diagnosing ear infections to virtual doctor appointments, the iPhone is revolutionizing the way patients will be treated in the future. Read on for 3 new ways the iPhone may forever change the way you receive health care.

At-home ear infection diagnosis

If you have a young child, you’ll already know that ear infections are a common nuisance. By the age of 3, roughly 80% of all children have suffered from this affliction. And this problem alone costs the medical industry roughly 3.5 billion dollars annually.

In today’s world, full of long work hours and overloaded schedules, it can be difficult to find the time to visit a doctor. And if you live in a remote area, the challenge is even greater. But when little Johnny’s ear infection means you’re waking up at night to deal with a screaming toddler, you know that something needs to be done. The iPhone’s new Oto Home device could be your solution.

For $79 you can bring the technology of an otoscope (the device your doctor uses to look into your ear at a checkup) directly into your home. Not the whole thing of course. Instead, the Oto Home is just the small black cone-like part at the tip of the otoscope that the doctor inserts into your ear. Now you can attach this tool to your iPhone’s camera, and use it to take a video of the inside of your child’s ear, which can then be sent to your doctor via email. For a $49 fee, your doctor can diagnose and provide a prescription almost instantly.

At this time, the device is only available in California, but will likely be approved for use in more states soon.

Medical history for quicker doctor appointments

Whether you need to keep a close eye on a sick relative’s temperature or want to have a record of your own medical history, iPhone’s new Swaive app can help. Like the Oto Home device, the Swaive also involves your ear. But instead of diagnosing ear infections, the Swaive acts as an in-ear thermometer.

In combination with Apple’s Health app, the Swaive can keep track of your temperature over weeks, months or years. With this app, you can also record any kind of recurring physical symptom or medication you’re taking. This information can then be sent to your physician.

Even better, the next time you pop in for an in-person doctor visit, this info can speed up the process as it acts as a recent medical history.

Virtual doctor appointments from anywhere

But if you’d rather not visit the doctor at all, now you can make a virtual appointment through an app called Amwell. This allows you to Facetime with your physician at anytime, with no appointment necessary.

The way Amwell works is simple. A patient can open the app and scroll through the physicians who are part of the Amwell network. Just like other online health databases, you’ll be able to see the doctor’s years in practice, education and patient rating. Once you’ve made your choice, you can sign up for a $49 virtual visit where a doctor can provide instant feedback, diagnosis and treatment. Best of all, Amwell visits are covered by some insurance providers. So once you get your printable receipt, you can still get reimbursed.

Looking for more tips on how your iPhone can make life easier? Contact us today and learn how we can help.

Published with permission from TechAdvisory.org. Source.

Topic iPhone
January 26th, 2015

Ahhhh! A brand new year, full of promise, hope and a fresh start. If you’re like most people, you’re making the usual resolutions to exercise more, lose weight, pay off debt, etc., etc., etc.

While you’re in the mode of taking stock in your life (and your business) to think about all of the things you “should” be doing more of (or less!), here is one more must add resolution that needs to absolutely get done in early 2015 if you care at all about your business:

http://www.aegistp.com/expiringin2015

Here’s to a prosperous and fruitful 2015!

January 23rd, 2015

Office365_Jan21_AThe tech climate for businesses is likely to be permanently cloudy for the foreseeable future, especially with the growing demand for Office 365. Collaboration and the cloud go hand in hand but what about protecting data along the way? While most business users believe their data is safe in cloud systems, problems can still occur at the user end. Spanning is the latest data protection solution set to cover Office 365.

Data backup provider Spanning is widening its ambit to include Office 365 this coming year. With an increasing amount of data located in cloud applications, this expansion will likely be welcomed by business bosses all over the world.

Isn't my data protected in the cloud? Well, yes it is, but not 100%, and it is this gap that users need to be wary of. A 2014 report by IT hardware storage providers, EMC, who recently acquired Spanning, points to a 400% rise in data loss since 2012. With platforms such as Office 365, each end-user represents an opportunity for data to be compromised. In other words, it is not the solid core of the cloud and its backup and recovery services that is the issue, but this increase in cloud-based collaboration and file sharing.

How can data be lost? Each cloud provider offers certain protections and terms which it is vital you understand first and foremost. On top of this, an awareness of how data is at risk from user influence is essential too. Some data loss issues include:

  • Accidentally deleting files.
  • Intentionally deleting files with malicious intent.
  • File corruption and data wipes due to tech glitches.
  • Retrieving files deleted over 30 days previously or locating a previous file version due to errors in current documents.
What will Spanning offer Office 365 users? Spanning allows for automated and manual daily backups of mail, calendar and contacts, whilst ensuring there is a copy of data from applications and cloud files. Other benefits include:
  • Ability to find previous backups and restore these.
  • Ability for data restoration, from one Office 365 account to another to allow for smoother and security-conscious recruitment and end-of-employment changes.
  • Protection through 256 bit encryption with intrusion detection.
  • Data control with compartmentalized access.
When it comes to data loss there is clear and present danger that could spell financial ruin for your business. There is always need for a copy of your data so that recovery is possible. To ignore cloud security and not consider data protection for Office 365 could be costly and for many businesses even deliver a fatal blow.

According to some recent statistics from IDG Research, 58% of businesses surveyed had suffered some hosted software data loss in the last year and 31% were debating whether to invest in backup and recovery for this data. Cloud data storage protection does not cover human error or problems with system configurations, nor IT service management process errors.

Find out how to protect your Office 365 data by getting in touch today.

Published with permission from TechAdvisory.org. Source.

Topic Office 365
January 22nd, 2015

socialmedia_Jan20_ASocial media has been increasing in popularity amongst business owners more than ever before. From LinkedIn to Twitter and Facebook, social media has enhanced ways in which businesses communicate with one another, leading to quicker connections and even stronger relationships. Is it time you took a look at different ways social media can help drive your business development?

In most cases, a business development manager already has an idea of the kind of company with which to partner. Their next step is to contact that company via a phone call or email. However, this can be an unreliable way to reach out, especially when your potential partner has never heard of you. Social media speeds up this process by identifying the best person to contact, as well as determining if you have any mutual connections.

Simply put, social media lets you understand the background of different companies and gives you an idea of the different players involved, before you even engage in a dialogue. With this in mind, let’s take a look at four ways you can utilize information available on social media to enhance your business development success.

  1. Social media is an extra pair of eyes Social media allows you to see first-hand what potential partners, competitors, and customers are doing, which is a major asset when it comes to your business development and performance. This can also reveal business-relationship possibilities or even warn where it is best to stay away. It’s crucial to position yourself and your company as industry experts by sharing mind-blowing content as well as highlighting recent successes.
  2. There’s no universal message in social media The way people behave and connect across different social media platforms varies, therefore it is important to adjust accordingly. For instance, you might use Twitter to promote ongoing marketing campaigns, share content, and direct customer service requests. You may use Facebook for larger marketing initiatives, such as showcasing a company’s culture and resources. It’s important to remember that there’s no universal rule to utilizing social media and that it is beneficial to be flexible. Think about what your individual goals are and work out which social media platform is the best avenue to explore.
  3. Leverage employee relationships If you’re looking to connect with an individual in a specific company, make it a habit to check and see if anyone in your company has a pre-existing relationship with that person. Social media channels like Facebook and LinkedIn make it fairly easy to spot mutual connections, so it is a good idea to get into the habit of checking. Whether you ask your colleague to help make an introduction or to arrange a meeting, a mutual connection gives you the competitive edge in effective business development.
  4. Use social media as a touchpoint Social media is not only essential to business development, but also complements other more traditional practices, such as when you’ve sent an email or voicemail to a business prospect that has gone unanswered. It’s understandable that people get so busy they can delay, forget or pass over an inquiry, but instead of passively waiting for a reply, why not make it standard practice to follow up separately via LinkedIn or other social media platforms? This way you can build additional opportunities with potential partners, increase the likelihood of a response, and even forge a future business relationship.
The fundamentals of business development are strong relationships with a partner or companies with a good reputation, who will have a positive impact on your business, such as marketing an initiative collaboratively. Social media can get this whole process started, so the next time you’re looking to contact a business prospect or potential partner, start by visiting their social media channels to get the heads up to help you in your quest.

Looking to learn more about the benefits of social media in business? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media